TV audience, who they are and what today’s viewers follow

Let’s take stock of the consumption of television in the past year. The data confirm the main trends: the gradual loss of viewers , the aging of the public and the prevalence , among viewers, of those with low education. Since 2010 the prime-time television audience has fallen by -5% , while the population (from four years upwards, like the Auditel panel ) has grown by + 1% , so there is a real drop of less than one percentage point on average every year.

The decline is not as consistent as many suppose, perhaps because they are unhappy with television programming (often the biggest detractors of TV are its main users ). On this front, the prospects are not bad, considering that the competing medium, the web, is often complementary and not an alternative to television itself. The most worrying fact for television is the fact that the younger public decreases with a higher level of education , while the older one and with the lowest educational qualification increase, albeit to a lesser extent. The TV risks being no longer the means of communication for everyone, a prerogative that has made it the strongest medium, but a medium enjoyed especially by the elderlyand less schooled. Let’s see the data. The loss of viewers in the last year has essentially occurred in the 25-54 year target (-5% in 2017 against -3% of the entire television audience).

It is the age group that most interests advertising investors, not surprisingly defined as a commercial target (on which, incidentally, Mediaset constantly beats Rai), as it represents the consumers of the classic mass and brand products. They are the young families, naturally predisposed to the consumption of the goods necessary to “raise the house”. They are at the same time people who see little the classic generalist TV; they can watch it with their children in the early evening (the occasion is good to applaud Rai for having removed the advertisement from RaiYoyo ) and maybe they occupy the sofa late at night to see the most famous series on some pay TV .

If in front of the TV the “rich” consumers diminish, it is obvious that the advertisers “flee” from this means. A “poor” advertisement will remain , the one concerning low-level products. TV in general is likely to enter into a downward spiral: young people flee from television video and television programmers can no longer capture them, at the same time the big advertisers abandon the television screen (reserving only the big events, from Sanremo to the games of football), for which the networks do not remain the only solution, valid for survival, that focus on marginal targets. Inevitably, TV will become increasingly “poor” in content.

TV aging is represented by graphics. Over-55s represent 36% of the population but 51% of the entire television audience. Young people aged 25-34 are 10% of the population but only 5% of the television audience. At the same time, the group of those with primary education represents 19% of the population and 26% of the television audience. The last graph shows that not all televisions are the same. Sky, for example, has a very young audience, while Mediaset seems to represent society better than others. Rai, on the other hand, has an audience composed mainly of the elderly: 65% of the public belongs to the age group above 55 years of age. The probability that a young person (15-24) looks at a Rai program is 3%. A public service that is not used by everyone , which is not the mirror of society, risks losing its nature.

Public in TV programs: how to overcome the castings and how much is earned?

A quick and easy way to earn some money is to participate in TV shows as an audience ; in this way it will be a bit like watching television from home but at the same time gaining as if you were at work .

The box that keeps everyone glued to the screen, in fact, is not only composed of artists, conductors and technicians but also of the public that attends the programs in the studio ; for some time now there have also been commentators and studio audiences on Rai and Mediaset broadcasts who enjoy themselves and are paid.

Becoming part of the public of a TV program, however, is not entirely obvious as it might appear and there are requirements to be included and the procedures to follow to be selected.

As with any job that respects itself, even in this case there are criteria to respect to participate as a public in a TV program and below we list which:

be of age ;
be educated ;
be patient and willing to undergo any change of clothes or combing.
Then there are some very specific rules to follow during the transmission. Let’s see in detail which are the most important prohibitions and obligations to respect:

do not wear clothing with logos of fashion houses that are recognizable to avoid advertising not required (otherwise they will be covered with colored adhesive tape);
do not chew chewing gum ;
don’t get up even if you’re out of frame;
don’t talk to your neighbor;
do not use a mobile phone ;
follow the suggestions of the prompters.
One thing to watch out for is that the shots can be taken at times other than those they usually air; in fact, not all programs are live.

Therefore it is important to consider that you will work at unusual times of the day and usually for a long time : for this reason it is preferable to reside in Rome or Milan where the recording studios are located.


At this point it will be interesting to understand how much you can earn to laugh, applaud and attend programs of all kinds and above all how to access this “profession”; generally the extras can be paid from 30 to 45 euros gross per episode , while the opinion makers reach a fee ranging between 70 and 80 euros depending on the transmission that hosts them and the type of intervention.

A Rai executive revealed how much the public pay is in the various programs; in particular, he stated that those who participate in the programs on a constant and continuous basis five days a week get to receive sums up to 500-600 euros per month.

There are obviously some TV programs that pay better than others according to an unclear criterion. To be more precise and to give some examples, the manager reveals that the most coveted shows would be ” Next another ” and ” The usual unknown ” with a pay of 90 euros for the registration of three episodes.

To participate in the ” Hell’s Kitchen ” program as a public, the walkers would get a pay between 50 and 80 euros; to attend ” L’Isola dei Famosi ” the pay would amount to around 40-50 euros, reaching 70 euros in the case of ” Uno Mattina in Famiglia “.

Lower payments get the public of ” Italian Stories ” and ” I Fatti Vostri “. There are also programs such as ” Forums ” which would not provide the public with any remuneration and to which the participants would participate as volunteers .

Although the responsibilities are minimal and the tasks to be performed are very simple, there are people who are able to supplement their salary by this expedient.

There are many people who try to watch TV or appear on television, but obviously not everybody makes it; for this reason it will be important to follow some useful tips to participate in the castings and maybe overcome them.

First of all it is good to call the editorial number of the broadcast you are interested in or fill out a form on the website, specifying:

personal data ;
contact details ;
type of role you want to fill;
physical characteristics and any interests;
attachment of one or more photos ;
short curriculum .
To participate in the broadcasts it is then necessary to pass selections : it is a simple interview called casting, during which the appearance and age of the candidate are mainly evaluated. To consider then that the number of people participating in the program varies according to the study.

However, there is not a single role to play within the public but there are different types of engagement that can be agreed: clapper, figurants, stopgaps, speaking public. The task to be carried out will be decided at the casting, depending on the characteristics and attitudes demonstrated by the person.

Tweets on Twitter Can Help Improve TV Show Ratings

Media rating company Nielsen found that user activities that pass through Twitter on Twitter microblogging can add television ratings. Nielson discovered it after analyzing 221 prime-time television programs.

Nielsen said the surge in the number of tweets containing comments on television shows helped create the event’s rating increased by 29 percent. This research has a more significant effect on certain TV show genres. From the results of the monitoring, 44 percent of Twitter users commented on reality shows, followed by 37 percent of comedy shows. Meanwhile, sports and drama, each have a portion of 28 and 18 percent.

“By using time series analysis, we witness a significant relationship of influence. Statistically, a surge in TV ratings can increase the volume of tweets, and vice versa, a surge in tweets can add tune-ins (people watch TV), “said Paul Donato, head of the Nielsen research office.

Reporting from Bloomberg, this study is the first time for Nielsen in compiling a direct relationship between Twitter activities and TV usage. This has the potential to help the unique social network of dollar coffers from advertisements. Because the TV station or program makers will be in droves asking Twitter so that the program is promoted in the user timeline. Moreover, Twitter is chasing its 2014 revenue target to the US $ 1 billion.

The CEO of Twitter, Dick Costolo is indeed expanding his social networking services by targeting users to talk about whatever television programs they watch. So that the marketing units at the TV station and advertisers can simultaneously achieve how much the program rating goes through Twitter users.

Twitter has also partnered with TV program makers, like Walt Disney ESPN, Viacom MTV, Nickelodeon, Time Warner, TNT, TBS, and CNN. The collaboration enables partners to promote event streaming videos on the Twitter timeline page. The Twitter tactic is quite the opposite of that of its closest rival, Facebook. They offered their clients by installing a 15-second-long TV-style video on the Facebook page. From rumors circulating, Facebook TV advertisers must pay up to the US $ 2.5 million per day.

Nielsen also offered TV rating services through its unit, AGB Nielson Media Research. In Indonesia alone, 10 top TV stations use Nielson services to obtain rating data. During this time, the rating of TV shows carried out by Nielson was using a set-top-box device, People Meter. The plot was then distributed to more than 2,000 household speakers of TV owners in a city. The device will then deliver data to the Nielsen server, about what TV shows the correspondent witnessed.

How Does Nielsen Measure TV Program Ratings?

Nielsen research almost always shows that buying advertising on television, print and radio media is experiencing an increase. However, if dissected further, the increase in the purchase of advertising goods may not indicate a growing industry. On the contrary.

Before saying further, it’s time to equate perceptions of how the Nielsen research company measures the purchase of advertising goods and ratings. For those two matters, Nielsen worked on two different studies. First, Intel Advertising (AD Intel), which measures the purchase of advertising goods. Second, TV Audience Measurement that measures the rating and audience-share of TV stations and programs.

For the united one, Nielsen calculates each ad spot on 15 national television, 99 newspapers, 120 magazines and tabloids, and 104 radio stations. A place is called advertising when it displays commercial information from both the private sector and the government (public service advertisements).

Confusion is present when saying about sponsored content, especially in newspapers. Brands that believe regular advertising will not be read by consumers nowadays, often creating content that contains sponsored messages. The name is various. Some call it branded content, inforial, advertorial, and so on.

“There are still markers in the form of advertisements or ads, we count them as ad spots,” said Hellen Katherina, Media Director of Nielsen Indonesia in her office, Mayapada Tower, Jakarta.

Meanwhile, TV Audience Measurement was carried out in 11 cities in Indonesia involving a panel of 2,273 locations living on stairs. Each area where the stairs are attached is a tool that has the name People Meter, including a decoder that records data and remote control to reply to questions/surveys.

Hellen explained, when families, whether individuals or groups inflame television, a question on the decoder screen also appears: ‘Who is watching at this time?’ Family members must reply by reducing the buttons listed in the remote.

For example, use 1 button for father, button 2 for use for mother, button 3 for use for a first child, button 4 for use for a second child, and so on matches the number of family members recorded by Nielsen. If all families witness an event, keys 1 to 4 must be pressed.

All data is recorded and sent to the Nielsen server. The data can be presented in the smallest unit format, minute. Not surprisingly, there is the term minute-by-minute rating aka rating based on how many people watch the show in 60 seconds.

Usually, the minute-by-minute rating is beneficial to see how many viewers watch an ad that is broadcasting one of the program sequences because of the average commercial ad on 15-30 seconds television.

However, not infrequently, the owners of television programs want to know the performance of the shows past the minute-by-minute rating. This is useful to examine when the moment (program) feels a high surge in grade.

The factors can vary. However, what is very often a personal factor is being shown on the program. For example, on the Indonesia Lawyer Club (ILC) live broadcast program, when famous lawyer Hotman Paris spoke, the rating for the minute had risen.

That is, not a few spectators sucked in his attention when Hotman squealed his voice. Both from the beginning the program was running, as well as new viewers who accidentally reduced the station’s channel. Not surprisingly, the opinions of sensational people like Hotman Paris often appear at the end of the program to hold viewers from moving to other stations and stay tuned on that tv show.

“The rating will give a fair comparison, which is to match program performance in many watches. Because, the divider is consistent, namely tv population or television audience population, “Hellen said.

The program rating that airs at prime time is often much more excellent. Because, from 6 pm to 10 pm that night, all family members were at home.

While the divider share channel is the number of television viewers at that hour or called TV audience. The channel share is used to see how many viewers watch program A when compared to B during the same broadcast time.

“Usually, advertisers see a rating or sales rating point. So, they dig programs with a rating of 20% in the population of up to 1,000, “he said.